Approaching Business Analytics


Innovate-IT announces its first conference on the very topical subject of Business Analytics.

As Indian industry matures and addresses markets of global scale, it is imperative that we bring an objective data-oriented approach to decision making, Companies need to be able to precisely segment and then target their consumers, and maximize RoI to all stakeholders.

Business Analytics brings a logical insight to the vast amount of data that businesses generate, and enables better and more informed decision making by business leaders. It examines the data that companies routinely gather from their business operations, identifies gaps if any, establishes relationships between different data points, and provides a new look at the assets that companies have – be it customers, inventory, or employee performance. The objective is to enable business users to get a 360 Degree view of their business and the milieu they operate in, and replaces gut feel and instinct with data-driven approaches -- which complements first-hand market experience and market knowledge.

Innovate-IT brings together thought leaders from industry and academic circles to put Business Analytics in context of business, and explain the various tools and techniques that can be used to solve real-world business problems.